tag:blogger.com,1999:blog-11786761942972977742011-07-07T16:47:01.667-07:00Here, I will examine aspects about social media that I feel fall between the cracks. I find that there is a vast void between what is available to users and what isn't. By paying close attention much can be learned. ScarletMingle Maniahttp://www.blogger.com/profile/14212736956487760779noreply@blogger.comBlogger11100tag:blogger.com,1999:blog-1178676194297297774.post-65052302476855134792009-11-15T21:18:00.000-08:002009-11-16T08:13:47.408-08:00<a href="http://3.bp.blogspot.com/_lX7T24hptUE/SwDlgEncWuI/AAAAAAAAAA4/4uuQWPvJnmU/s1600/facebookdecline.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5404571892002347746" src="http://3.bp.blogspot.com/_lX7T24hptUE/SwDlgEncWuI/AAAAAAAAAA4/4uuQWPvJnmU/s320/facebookdecline.jpg" style="cursor: pointer; float: left; height: 82px; margin: 0pt 10px 10px 0pt; width: 124px;" /></a><br /><a href="http://www.adweek.com/aw/content_display/news/media/e3i15e6314384dccfe3fbf6715a445e0e2b">According to <span id="SPELLING_ERROR_0">comScore</span> <span id="SPELLING_ERROR_1">Facebook</span> seems to be losing it's cool with their primary target market the older teens and <span id="SPELLING_ERROR_2">twentysomethings</span>. </a> Over the past year they appear to be using the site less.<br /><br />"According to <span id="SPELLING_ERROR_3">comScore</span>, the average number of minutes spent online with the site among 18- to 24-year-<span id="SPELLING_ERROR_4">olds</span> fell in September for the third consecutive month compared to the same period a year ago. And the drop-off rate is accelerating. In July, usage fell 3 percent, in August 13 percent and in September 16 percent."<br /><br />What seems to be at the root of the problem? <a href="http://www.adweek.com/aw/content_display/news/media/e3i15e6314384dccfe3fbf6715a445e0e2b">Research by <span id="SPELLING_ERROR_6">WPP</span> Group's <span id="SPELLING_ERROR_7">Mindshare</span> </a>suggests that group is reevaluating the site's worth as <span style="font-style: italic;">a tool for developing friendships</span>. If a person can't develop friendships at <span id="SPELLING_ERROR_8">Facebook</span> where can they?<br /><br />What types of tools are you using to develop friendships?<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1178676194297297774-6505230247685513479?l=minglemania.blogspot.com' alt='' /></div>Mingle Maniahttp://www.blogger.com/profile/14212736956487760779noreply@blogger.com0